There are few properties in sports activities as iconic because the Santiago Bernabéu Stadium.
Three years in the past, Cisco launched into a partnership with Actual Madrid and its famed venue, teaming as much as execute a brand new imaginative and prescient that will make the Bernabéu among the best venues on this planet to host world class occasions.
And at present we are able to see that imaginative and prescient involves life each time the Bernabéu opens its gates.
From the second followers enter the stadium to the time they sit down of their seats, Cisco options have helped to create a family-friendly matchday surroundings whereas amplifying Actual Madrid’s 5 key enterprise pillars: Innovation, Connectivity, Content material, Broadcasting, and Safety. Followers expertise lightning-fast connectivity (upward of 60 MB add and obtain!) in a crowd of 80,000; in addition to invisible, non-invasive ingress measures that guarantee followers stay protected and safe throughout their time on the stadium. These connectivity and safety options are complemented by world-class digital manufacturing capabilities, the place followers are engaged by uncompressed, actual time 4k video all through the occasion.
Actual Madrid has lengthy been a pacesetter in growing expertise roadmaps with the purpose of delivering distinctive fan expertise and assembly their digital transformation imaginative and prescient. Whereas our partnership raised the bar with the latest, full-scale renovation of the stadiumCisco has been the spine of the Santiago Bernabéu Stadium for almost 20 years, driving connectivity, safety, and digital experiences that gave Actual Madrid a world-class venue to match its world-class efficiency on the sector.
However in true Madridista vogue, our two organizations are by no means glad – which is why at present we’re embarking on the following stage of our partnership with Actual Madrid and remaining an Official Expertise Companion of the membership for years to come back. The extension of this relationship will see the main focus shift past the Bernabéu itself – as we glance to collaborate on important upgrades to Actual Madrid Sports activities Metropolis, the official coaching complicated of the membership.
As we speak, Actual Madrid Sports activities Metropolis serves not solely because the apply facility for the crew itself, but additionally because the command middle for the whole technological operation of the Membership – managing each IP endpoint inside the Santiago Bernabéu Stadium in actual time. Over the following a number of years, Cisco will elevate this hub to new heights – bringing within the newest in connectivity with Wi-Fi 7, an AI-ready knowledge middle to facilitate new progressive workflows for the Membership, and enhanced observability and cybersecurity deployments to make sure the digital resilience of the whole Actual Madrid technological footprint.
That is the true significance of at present’s announcement, and proof of the belief that Actual Madrid locations in Cisco. Because the Membership appears to additional cement its standing as some of the iconic and progressive sporting organizations on this planet, we’re happy with what we’ve completed collectively up to now and energized about what lies forward. That is additionally an unparalleled proof level for the ability of a unified technological method, with Cisco being the one accomplice who can supply the end-to-end infrastructure and experience to energy the Membership into the AI period and past.
Rooted In A Bigger Future Imaginative and prescient
Later this yr, the Santiago Bernabéu Stadium will host a distinct type of soccer, when the first-ever Nationwide Soccer League (NFL) sport to be performed in Spain takes place in November on the venue. Cisco can also be an Official Expertise Companion of the NFLserving to to attach and defend the League throughout its marquee occasions and world widetogether with the 2025 NFL Worldwide Video games. This crossover is a tremendous illustration of the influence Cisco has throughout the sports activities and leisure {industry} globally. For greater than a decade, lots of of industry-leading venues, groups, occasions, and organizations world wide have been counting on Cisco’s sports activities and leisure options and experience.
The NFL sport held on the Bernabéu between the Miami Dolphins and Washington Commanders can be a brand-new problem for the venue, with a complete new set of expectations and calls for from a technological perspective. However with the correct Cisco infrastructure in place, there’s little doubt that the venue will proceed to shine on a world stage.
A membership like Actual Madrid and a stadium just like the Bernabéu symbolize one of the best in sports activities: ardour, group, connection, and above all — excellence. As our partnership continues to evolve, we’ll stay rooted in these shared values, and we’re proud to be on the forefront with the membership in powering that excellence.
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