Cisco Stay 2025 in San Diego (June 8–12) delivered an unimaginable week of groundbreaking bulletinsinsightful periods, and significant conversations that proceed to resonate throughout our companion ecosystem.
For our #CiscoPartners, this yr’s occasion was distinctive. The Cisco Safety Companion crew hosted focused roundtable periods to discover the way forward for cybersecurity and focus on how improvements like embedded agentic AI and Duo IAM will influence companions and their prospects. These dialogue — led by Brian Feeney, VP International Safety Companion Gross salesand myself — targeted on strategic and technical priorities tailor-made to our companions’ wants.
From Merchandise to Outcomes: Our Unified Mission
For the final two years the Cisco Safety crew has been on a transformative journey, from a product-centric method to specializing in buyer outcomes. Companions have performed a crucial function on this shift bringing their vendor-agnostic experience and customer-first mindset to ship significant outcomes.
As Scott Stout, Cisco Safety Chief Income Officerfamous in the course of the Govt Roundtable, “We will’t scale and produce worth to our prospects with out our companions.” This partnership-first mission was the muse of every thing we completed in San Diego.
This method aligns with the imaginative and prescient shared by Raj Chopra, SVP of Safety Product Administration and Designin the course of the Technical Roundtable: “fusing safety into the community, making safety easier, and innovating with AI.” These priorities have pushed the creation of a unified platform designed for companion profitability and buyer success.
What turned clear in San Diego is how this partnership-centric method is reshaping our go-to-market technique. Companions aren’t simply promoting our options they’re serving to us construct them, providing real-time suggestions knowledgeable by their hands-on experience with prospects.
Innovation Highlights & Companion Alternatives
Our roundtable periods highlighted the applied sciences that may outline the way forward for safety. Listed below are the important thing bulletins and their significance for your corporation:
- The SOC of the Future: Cisco XDR & Splunk Integration
The SOC of the Future (Safety Operations Heart) was a key focus of our technical discussions. Rob Gresham, Cisco Principal Technical Advertising and marketing Engineershared invaluable insights from his expertise at Splunk, in incident response, and now at Cisco. His central message: it’s not about changing instruments however utilizing the precise instrument for the job. This method is exemplified by Cisco XDR 2.0which delivers “Clear verdict. Decisive motion. AI velocity.” With options like Immediate Assault Verification and Assault Storyboard, analysts can perceive full assault chains in below 30 seconds, whereas Splunk continues to deal with deep investigations, compliance, and log retention.
Why It Issues for Companions: This confirmed multi-vendor method simplifies advanced environments at scale. For instance, at main occasions just like the Paris OlympicsCisco XDR was particularly chosen to unify visibility and response throughout endpoints from a number of safety distributors, enabling seamless operations in demanding environments.
- The Evolving Firewall: Hybrid Mesh Structure
Cisco’s Hybrid Mesh Firewall technique redefines conventional firewall structure. With coverage written as soon as and enforced throughout campus, knowledge heart, and cloud environments, it delivers seamless safety integration. The portfolio refresh consists of the brand new Safe Firewall 200 and 6100 Collection, alongside Safety Cloud Management for centralized coverage administration.
Why It Issues for Companions: This creates huge aggressive displacement and refresh alternatives. As The Vice President of safety and CDWsfamous,
“Like with the SASE play, we want persona based mostly messaging for Hybrid Mesh Firewall. We will be the drivers between the networking and safety groups, however we want the journey mapped out.”
Cisco is dedicated to offering that clear path—serving to you information prospects as they fuse safety straight into their community for unprecedented ROI.
- The Unified Expertise: Common ZTNA and Safety Suites
Complexity stays one of many trade’s greatest challenges, particularly as customers join from wherever on numerous gadgets, exposing gaps in conventional safety fashions. Cisco addresses this with Common ZTNAwhich strikes past siloed instruments to ship seamless, safe entry for each consumer, on any system, wherever. By unifying identity-first zero belief entry throughout trendy and legacy purposes, IoT/OT gadgets, and sophisticated environments, Common ZTNA eliminates complexity whereas guaranteeing resilient safety and constant efficiency. This method simplifies coverage administration, enhances consumer expertise, and permits versatile enforcement in cloud or on-premises environments.
On the coronary heart of this innovation is Two nowwhich doubles Duo’s capabilities by delivering a security-first id platform with end-to-end phishing resistance—a cornerstone of Cisco’s Safety Suites. Moreover, Cisco’s unified SASE structure integrates Firewall, Catalyst, and Meraki SD-WAN right into a consolidated SSE backend powered by Cisco Safe Entry, giving prospects strong integration choices on the edge.
Why It Issues for Companions: Cisco suites are a cornerstone for platform gross sales. Sanjay Aggarwal, Cisco VP of Safety Product Administration & Techniqueemphasised that these suites improve efficacy with AI, enhance administrator and consumer experiences, and ship higher economics by consolidating merchandise to cut back whole value of possession. Whereas many purchasers use Microsoft licenses as a baseline, the reliance on blended third-party instruments to fill safety gaps usually will increase complexity and prices; Cisco suites present a complete, built-in different that simplifies operations and lowers whole value of possession.
We’re Listening: Your Voice Shapes Our Course
Cisco Stay offered invaluable alternatives for candid suggestions, and we heard you loud and clear: when you love the expertise, you want easier messaging, a stronger presence with trade analysts, and extra buyer success tales to strengthen your place available in the market.
We’re dedicated to supporting you with the sources and tales that exhibit the worth of Cisco’s options. Listed below are just a few standout examples:
- Lti mindtree: 80,000 customers deployed in below 90 days
- United Leases: 80% discount in assist tickets
- Innovation Federal Credit score Union: Complete safety transformation
Transferring Ahead: Operating Collectively
The momentum is actual, pushed by vital will increase in partner-initiated pipeline and deal registrations. As Brian Feeney stated whereas closing our govt session, “You probably have doubts, come discuss with us and let’s run collectively.”
We’re investing in your success with packages like our white-glove Concierge Desk, aggressive evaluation funding, and new incentives for Safety Suites adoption. These sources will aid you shut FY25 robust and dominate in FY26.
What’s Subsequent
Thanks to all our companions who made Cisco Stay 2025 an incredible success. Let’s channel this power into reaching even higher milestones.
Collectively, let’s obtain extra!
For our companions within the APJC area, be part of us at Cisco Stay 2025 in Melbourne, Australia, from November 10–13, for an additional thrilling occasion.
We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!
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