This submit is a part of a sequence sponsored by EZLynx.
For unbiased brokers, crafting the right e-mail—whether or not it’s for a brand new policyholder, a renewal reminder, or a advertising and marketing marketing campaign—will be surprisingly time-consuming. Ensuring each message hits the mark can eat into beneficial time and shortly grow to be a irritating drain on productiveness.
A examine by We Are Talker and Slack discovered that the common small enterprise worker spends greater than 10 hours per week drafting emails. In the meantime, McKinsey reviews that 28% of the common workweek is dedicated to managing emails. Over the course of a month, or a yr, that’s a staggering period of time spent writing content material that shoppers may not all the time learn.
That’s the place EZLynx’s Digital Assistant (EVA) is available in. Whether or not you’re reaching out to particular person shoppers or constructing out bigger campaigns, EVA E mail Content material Help leverages the ability of AI and integrates seamlessly with the EZLynx administration system that can assist you craft efficient messages in seconds.
Attending to Know EVA: E mail Content material Help
So how does it work? To get began, EVA will immediate you to decide on the tone of your message: informal or formal. Then, you’ll choose the specified size—quick, medium, or lengthy. From there, merely enter a number of key phrases or a brief immediate that describes the subject of your required message. You may sort your request similar to you’re chatting with a coworker. You would possibly ask: ‘Craft me an e-mail about upcoming coverage renewals’ or ‘Create an e-mail for the next subject: umbrella insurance coverage.’ When you’re prepared, click on the ‘Write’ button and EVA will immediately generate a cultured e-mail.

For Invoice Richards, Chief Options Officer of Group Insurance coverage LLC, the ready-to-send nature of EZLynx’s E mail Content material Help software saves him beneficial time he would in any other case spend brainstorming and modifying emails from scratch. “I needed to put in writing an e-mail to one in every of my shoppers about voluntary advantages, so I simply made a fast request to the AI,” he defined. “It gave me a bullet-point record of all the things I used to be on the lookout for, and I had an e-mail able to go that required little or no tweaking.”
You may be considering, ‘assist with writing emails sounds nice—however what if I don’t even know what subject I wish to write about?’ EVA E mail Content material Help has an answer for that too. Should you’re caught on what to put in writing—whether or not it’s to a person consumer or a part of a mass advertising and marketing e-mail—the characteristic’s built-in Content material Template Library is right here to assist spark inspiration, making it straightforward to get began even while you’re uncertain the place to start.
EVA’s Content material Library affords a variety of prompts, from welcoming new shoppers to your company and neighborhood engagement emails (like showcasing how your company provides again), to gross sales and service-oriented messages, together with recommendations on explaining underinsurance or serving to shoppers get essentially the most safety from their residence and auto insurance policies. Merely choose a subject, and the system will prefill the ‘Ask EVA’ part with a instructed immediate you should utilize as-is or customise to raised fit your wants.
Establishing a Constant Tone and Fashion
Whereas EZLynx’s E mail Content material Help is a strong time-saverit additionally performs a vital function in guaranteeing consistency throughout your company’s communications—each in frequency and tone. By saving you time, EVA will assist you to achieve out to shoppers extra usually, rising engagement and constructing belief as shoppers see you as a dependable professional all the time searching for his or her wants. Moreover, E mail Content material Help ensures a constant type in all of your e-mail communications.
In lots of organizations, totally different crew members naturally write in numerous methods: some use a proper tone, others write extra casually; some go into nice element, whereas others want to maintain issues quick and easy. This variation can create a disjointed expertise for shoppers and make your company’s messaging really feel inconsistent. EVA solves this by giving each message a constant tone and construction, regardless of who’s behind the keyboard. As a result of the content material is generated by a single, unified software as a substitute of being written from scratch by a number of individuals, your company can preserve a cohesive voice throughout all consumer emails— giving shoppers a well-known expertise each time they work together together with your company.

The advantages of EVA transcend constant messaging for Carlo Ferrara, Chief Working Officer of StreetSmart Insurance coverage Company. EVA helps create stronger alignment throughout his crew. As a result of EVA E mail Content material Help is constructed immediately into the EZLynx Administration System, crew members can simply view, collaborate on, and refine emails collectively in actual time. “Generally I are likely to word-vomit,” Ferrara admits. “However E mail Content material Help takes what I’m attempting to say and makes it a lot clearer. I can work with my crew, share the messaging we’re growing, and fine-tune it collectively—which is fairly cool.”
Preserving Communications in One Straightforward-To-Use-Platform
Content material help instruments are big timesavers for an unbiased agent—however having these instruments constructed immediately into your company administration system will be game-changing. With EZLynx, there’s no must waste time leaping between AI writing instruments, your administration system, and your inbox. The EVA Content material Help software is absolutely built-in into EZLynx, so you may effectively handle consumer communications with out disrupting your workflow.
Ferrara shared how this integration has impacted his crew: “We’ve determined to modify to EZLynx completely for our e-mail campaigns. Our outdated system relied on AI to generate emails, however now with EZLynx’s new e-mail marketing campaign, we are able to streamline all the things into one platform.”
EVA isn’t nearly saving time—it’s about reclaiming it so you may give attention to what actually strikes the needle: rising your online business and constructing stronger relationships with shoppers. Should you’re able to wave goodbye to author’s block and elevate your companygive EVA E mail Content material Help a attempt at the moment.
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