Each severe lifter learns the lesson finally. The complement that promised them all the things not often delivers on half. The routine that appears too good to be true often is. The basics, whereas boring, are the one issues that maintain working yr after yr.
What Is Momentous?
In a complement trade crowded with shortcutsinfluencer hype, and trend-driven formulation, Momentous has grown by doing the other. The corporate has slowed issues down. It has questioned whether or not merchandise ought to exist in any respect. It has turned down income, dumped stock, and accepted short-term losses in favor if long-term credibility.
“We now have to earn the suitable to be the chief each single day,” Byers instructed Muscle & Health. “What we’ve achieved previously doesn’t matter.”
This mindset isn’t the results of enterprise faculty or advertising playbooks. It got here from elite sport, the place efficiency is unforgiving, restoration is sacred, and belief is non-negotiable. Additionally it is what caught the eye of Arnold Schwarzenegger, a man who has seen greater than six a long time of health traits rise and fall and is aware of precisely which of them are constructed to final.
For Byers, Momentous has turn into a private quest to assist mend the damaged relationship between efficiency diet and the individuals who depend on it. As soon as that’s achieved, promoting extra dietary supplements will hopefully quickly comply with.
Jeff Byers Is Bringing Again Belief To Efficiency Diet
Momentous didn’t begin as a shopper complement firm. It began as a query rooted in high-performance environments. “How will we democratize excessive efficiency?” Byers stated.
That query got here from expertise, not idea. Earlier than changing into a founder, Byers lived inside programs the place preparation, and belief had been non-negotiable. He performed offensive line for USC within the mid-2000s, anchoring the entrance throughout probably the most demanding stretches in this system’s historical past.
For any linemen, success is constructed on repetition and self-discipline. The work they do isn’t glamorous and oftentimes goes unheralded, however the penalties of slicing corners are often quick.
Byers carried that very same mentality into the NFL, the place he loved a cup-of-coffee stint, and the usual sharpened even additional. On the skilled degree, dietary supplements aren’t simply life-style add-ons or advertising experiments. They’re inputs that have an effect on availability, restoration, and longevity. What goes into your physique reveals up on movie. Errors aren’t simply summary—they will price you your job.
“At that degree, high quality isn’t a desire,” Byers stated. “You’re not guessing. You’re trusting programs which were examined, verified, and confirmed over time.”
That surroundings formed how Byers thinks about efficiency diet. Elite athletes don’t chase novelty. They depend on folks and merchandise that work persistently and quietly. That perspective adopted him when he transitioned out of soccer and started constructing Momentous.
From the start, the corporate surrounded itself with dietitians, researchers, train physiologists, and advisors working throughout skilled and collegiate sports activities. These relationships weren’t constructed via endorsements or advertising spend. They had been fashioned via proof. “We promote into each NFL workforce proper now,” Byers stated. “And you’ll’t purchase that belief. It’s a must to earn it.”
Groups demand transparency, verification, and merchandise that can be utilized each day with out threat and guesswork. Momentous met these calls for after which made a deliberate resolution to carry that very same commonplace to on a regular basis people.
“What we noticed was that what’s getting used on the most elite ranges usually by no means makes it to the buyer,” Byers stated. “Not as a result of folks don’t care, however as a result of there haven’t been nice choices.”
Momentous was by no means designed to impress on the floor. It was constructed to carry up over time. Like an offensive line, its success is dependent upon fundamentals achieved appropriately, rep after rep, lengthy earlier than anybody notices.
That athlete’s mindset stays central to all the things Byers does. When he talks about requirements, consistency, and incomes belief, he isn’t talking as a founder attempting to distinguish a model. He’s talking as somebody who understands what occurs when preparation fails and why shortcuts often are often uncovered.
Why Is Belief Damaged within the Complement Trade?
Regardless of its measurement, the complement trade stays deeply misunderstood and extensively distrusted. Byers believes that distrust has been earned.
“There’s simply a lot noise,” he stated. “I get requested about elements I’ve by no means heard of, and I dwell on this trade.”
Merchandise promise fast outcomes. Labels spotlight obscure compounds and specialty flavors. Advertising emphasizes extremes as an alternative of fundamentals. Shoppers are left attempting to decode which claims matter and that are distractions.
“In soccer phrases, a lot of the recreation is performed from the ten to the 10-yard line,” Byers stated. “However all of the noise is on the purpose line.”
That noise creates confusion, and confusion erodes confidence. Even well-intentioned lifters find yourself biking via merchandise with out perceive why they’re taking them or whether or not they’re
even efficient. The deeper drawback, in line with Byers, is that the trade has grown with out improvising outcomes.
“It is a class price over 200 billion {dollars} globally,” he stated. “You’ll anticipate society to be more healthy, and it’s not.”
For Byers, that contradiction is unacceptable. Dietary supplements had been by no means meant to switch coaching, sleep, or diet. They had been meant to help them. When the strains and high quality and belief are blurred, your complete system suffers.
The Momentous Normal
To repair that that drawback, Momentous constructed its enterprise round three non-negotiable: science, sourcing, and certification.
First, science. Merchandise should be backed by significant analysis and dosed successfully. If the proof is weak or the does is symbolic, the product doesn’t make it into the portfolio. Second, sourcing. The place elements come from issues. How they’re processed additionally issues. Many manufacturers by no means see past the completed powders or dietary supplements. Momentous tracks elements to their origins, verifying purity and consistency lengthy earlier than they attain manufacturing.
Third, is certification. Momentous merchandise are NSF Licensed for Sport, an ordinary that verifies each security and label accuracy. This isn’t nearly avoiding banned substances. It’s about guaranteeing that what the label says is definitely contained in the container.
“That second half is large,” Byers stated. “A product can say it has 500mg of one thing and have solely twenty. With out certification, you don’t know.”
These requirements are costly. They gradual manufacturing, and power firms to scrap batches that fail testing. In 2024, they pressured Momentous to make one in all its most troublesome choices. The corporate discontinued Fadogiathe firm thousands and thousands. Stock was dumped as an alternative of bought via, subscriptions had been canceled, and operations scrambled.
“It single-handedly made us not worthwhile for that yr,” Byers stated.
The message, nonetheless, was clear. “If we saved it simply to generate income, Byers stated, “we’d have eroded belief.” For advisors, companions, and groups who work with Momentous, that call turned proof of precept. Integrity wasn’t only a speaking level—it was operational.
Why Arnold Schwarzenegger Partnered With Momentous
Arnold Schwarzenegger has partnered with a number of distinguished manufacturers within the well being and health area. Only a few do earn his belief.
Byers’ relationship with Schwarzenegger developed slowly, lengthy earlier than contracts or campaigns had been even mentioned. Schwarzenegger and his workforce watched and noticed complete Momentous operated. They watched the corporate make onerous choices, and prioritize high quality when shortcuts had been simpler.
“He noticed we had been a high-trust model in a low-trust class,” Byers stated.
What finally sealed the partnership was alignment. Schwarzenegger refused to advertise merchandise he didn’t personally use. Earlier than the ink was put to a contract, Byers instructed a narrative of Schwarzenegger being on set for a shoot, and him crossing gadgets off scripts, dictating what he would and wouldn’t say.
“If he didn’t take it, he wouldn’t speak about it,” Byers stated. That honesty formed the
That very same back-to-basics philosophy can also be what led Momentous to broaden past the normal efficiency trio. Whereas protein, creatine, and vitamin D type the muse of the Arnold Stack, there was one important Schwarzenegger had been utilizing each day that the model didn’t but supply: fiber.
For years, fiber has been probably the most ignored parts of efficiency dietusually dismissed as a digestive concern moderately than a efficiency one. But its position in intestine well being, metabolic operate, irritation administration, and long-term cardiovascular well being makes it a foundational addition for anybody coaching significantly over a long time, not simply seasons.
“Fiber is important a macronutrient,” Byers stated. “Are you able to get it out of your food regimen? Sure. Is it onerous to get it in doses that truly matter in trendy life? Additionally sure.”
That realization led Momentous to develop its Fiber+ that outline the remainder of its portfolio. The purpose wasn’t to comply with a pattern, however to fill a niche. “It’s a extremely sleepy class,” Byers stated. “However it was huge short-term and long-term well being outcomes. Fiber will not be new. It’s been round ceaselessly. It’s simply been ignored.”
The transfer underscores a bigger level Momentous stands on: true efficiency diet doesn’t cease at muscle. It helps digestion, restoration, and longevity.
“These should not traits,” Byers stated. “They’re fundamentals.”
Momentous Lengthy Time period Imaginative and prescient Reconciles Previous and Future
Momentous has by no means positioned dietary supplements as shortcuts. Byers is express about that. Dietary supplements are instruments meant to help coaching, not substitute it.
“The advantages come from consistency,” Byers stated. “Similar to lifting.”
That concept runs via all the things Momentous does. What they provide is reliability. Their merchandise make it simpler to point out up once more the following day. Byers believes most individuals don’t want extra merchandise. They want extra readability.
“In the event you don’t have the muse mastered,” he stated, “nothing else issues.”
That philosophy resonates with lifters who’ve been round lengthy sufficient to know higher. Those who perceive profess is constructed slowly, via repetition, not novelty. Those who’ve cycled via sufficient traits to acknowledged when one thing is designed to final.
That can also be why Momentous’ presence on the Arnold Sports activities Competition has been a gathering place for each nook of power tradition. Bodybuilders, powerlifters, strongmen, and health lovers. These are people at totally different phases of the identical lifelong pursuit. Byers sees it as greater than a showcase
“So many firms discuss to folks as one factor,” he stated. “The endurance athlete. The bodybuilder. Bur we’re not serving to simply Joe the bodybuilder. We’re serving to Joe the human.”
That distinction sits on the coronary heart of Momentous’ long-term imaginative and prescient. Coaching is just one a part of a life. Diet ought to help not simply the elevate in entrance of you, however the a long time that comply with.
On the Arnold, the place the game’s historical past and future collide, that message feels particularly related. Probably the most spectacular physique on the ground might flip heads, however the deeper story is longevity. Who sis nonetheless coaching. Who continues to be wholesome. Who continues to be displaying up.
Momentous is betting that lifters are prepared for that dialog. Prepared to maneuver previous hype, spend money on fundaments, and able to deal with efficiency diet the identical method they deal with coaching.
“Fundamentals matter,” Byers stated.
Within the fitness center, in enterprise, and throughout a lifetime of coaching, they all the time will.
