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HomeWomen In FinanceMaking Finance Work for Ladies for 45 Years | Rajesh Bansal

Making Finance Work for Ladies for 45 Years | Rajesh Bansal

To rejoice Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from around the globe who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 at Fee on the Standing of Ladies to at this time!

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our clients, to allies and ladies in management who’ve contributed to ladies’s financial empowerment and monetary inclusion.

Meet Rajesh Bansal. He’s CEO of the Reserve Financial institution Innovation Hub (RBiH) and has been on the forefront of efforts to advertise ladies’s monetary inclusion in India. His mission goes past merely offering entry to monetary instruments—it’s about guaranteeing that girls can constantly use these providers, obtain high-quality assist, and really feel safe of their monetary selections, no matter their background or monetary literacy.

A Imaginative and prescient for Gender-Intentional Options

Whereas working at RBIH, Rajesh realized that conventional monetary services typically failed to satisfy ladies’s particular wants, particularly in rural areas. A brand new method was wanted—one which was gender-intentional. This realization led to the creation of the Swanari Program, a flagship initiative at RBIH designed to cater to the monetary wants of ladies.

Rajesh and his staff centered their efforts round three key pillars: Knowledge, Design, and Demonstration. These pillars enabled them to tailor options to the realities of ladies’s lives. As Rajesh places it, “We need to be certain that each lady, no matter her socio-economic background, has entry to the instruments she must thrive financially.”

Insights into Ladies’s Monetary Challenges

From the outset of this system, the RBIH staff realized that creating efficient monetary options for ladies required greater than repurposing current merchandise. “We couldn’t merely retrofit what was already obtainable and count on it to work for ladies.” Quantitative and qualitative analysis grew to become important to understanding that monetary inclusion should keep in mind the socio-economic and cultural components influencing ladies’s monetary selections.

On the coronary heart of this analysis was the Swanari Gender Knowledge Observatory, which helped RBIH accumulate essential information on ladies’s monetary behaviors. This data-driven method enabled the staff to form monetary merchandise that deal with ladies’s distinctive challenges, from irregular earnings patterns to restricted entry to formal credit score.

A Breakthrough Second: Digital Innovation for Self-Assist Teams

One in every of RBIH’s proudest accomplishments is the Digital Innovation for Self-Assist Teams (SHGs) pilot undertaking. Launched in partnership with Canara Financial institution, this initiative is remodeling how SHGs entry credit score. Historically, SHGs relied on cash-based and paper-heavy processes, which made it troublesome for ladies to safe credit score on favorable phrases. Rajesh noticed the potential for digital innovation to alter this by making a seamless, end-to-end digital lending course of.

At present, the undertaking is stay in 11 states, protecting 605 branches, and has disbursed near ₹45 crore (USD $120K). As Rajesh states, “What excites me most is the chance this undertaking creates to construct particular person credit score histories for thousands and thousands of ladies who’ve by no means had that sort of monetary footprint earlier than. It’s about giving ladies the instruments to maneuver past casual credit score programs and into the formal financial system.”

Ongoing Boundaries: What Nonetheless Must Be Addressed

Regardless of vital progress, Rajesh acknowledges that many hurdles stay. Ladies in small cities and smaller cities, in addition to rural areas, proceed to face challenges in accessing credit score, financial savings merchandise, and monetary providers that swimsuit their wants.

“We’ve made nice strides in entry, however utilization continues to be a problem.” Many ladies open accounts however don’t use them repeatedly on account of socio-economic boundaries comparable to low monetary literacy or a scarcity of belief in formal monetary establishments.

Ongoing tasks at RBIH purpose to create options that deal with these boundaries head-on. Rajesh’s focus is on creating frictionless finance options that meet ladies the place they’re—each when it comes to location and monetary functionality. “Ladies want providers which can be versatile, accessible, and attentive to their realities. It’s about guaranteeing they’ve the instruments to handle their cash when, the place, and the way they should.”

Shared Imaginative and prescient with Ladies’s World Banking

World greatest practices have performed a major position in shaping the work at RBIH. One standout initiative is Ladies’s World Banking’s Jan Dhan Plus undertakingwhose savings-led credit score mannequin aligns with RBIH’s concentrate on creating goal-based financial savings merchandise for ladies, significantly in sectors like dairy farming. Increasing ladies’s participation in formal financial savings mechanisms is essential, particularly as India faces rising credit-to-deposit ratios and slower deposit progress.

Ladies’s World Banking leveraged India’s increasing digital public infrastructure by working with public sector banks throughout 21 Indian states to introduce a profitable financial savings answer to over 14.5 million ladies clients. WWB’s gender-intentional product design, coupled with programs and processes that reply to the distinctive wants of ladies clients, has now prolonged past financial savings to different monetary merchandise comparable to insurance coverage, pension, and credit score.

“Ladies’s World Banking has proven that monetary merchandise designed particularly for ladies can have a profound impression, reinforcing our mission at RBIH to create providers that instantly deal with their wants.”

Wanting Forward: Constructing a Extra Inclusive Monetary Ecosystem

Wanting again on his journey, Rajesh stays deeply dedicated to creating an inclusive monetary ecosystem for ladies. “We are able to’t obtain true financial progress with out the total participation of ladies.” For him, monetary inclusion shouldn’t be solely about gender equality but additionally about unlocking financial potential. India’s path to turning into a trillion-dollar financial system depends upon empowering half its inhabitants.

His message is evident: monetary inclusion requires collective motion. Governments, monetary establishments, and civil society should work collectively to interrupt down the boundaries ladies face. “This isn’t one thing we will do alone. We want partnerships, we’d like advocacy, and we’d like funding in modern, gender-intentional options.”

With the fitting focus and collaboration, Rajesh believes that India can prepared the ground in constructing a monetary system that empowers each lady to thrive.


Ladies’s World Banking has modified the lives of thousands and thousands of ladies, remodeling their households, companies and communities, and driving inclusive progress globally by monetary inclusion.

At present, utilizing our subtle market and shopper analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options (see Blanca’s story right here), office management packages, and gender lens investing.

Assist us attain the almost billion ladies nonetheless excluded from the formal monetary system. Donate now.


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