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Labubu craze: why teenagers are obsessed and the way to not get scammed


Questioning what a Labubu is and why your teen desires one? We break down the excitement, the place to purchase, what fakes to keep away from, and whether or not costs will ever drop.

Labubu craze: why teenagers are obsessed and the way to not get scammed

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In case you’ve received a teen glued to TikTok, chances are high you’ve already heard them whisper the identify “Labubu” prefer it’s some legendary gremlin despatched to empty your pockets.

Mine definitely has.

Our 13-year-old has gone from “What’s for tea?” to “Can I’ve a Labubu?”

And I had no concept what she was speaking about.

Seems, Labubu isn’t a brand new slang time period or a made-up phrase. It’s an actual (very collectable) character. And in the event you’ve seen the grinning little goblin with sharp enamel and massive eyes, you’ll know why it’s prompted a buzz.

Right here we cowl what a Labubu is, the place it’s from, why it prices that a lotand the way to not get scammed with a dodgy dupe referred to as “Lafufu”.

What even is a Labubu?

Labubu is a part of a group of bizarre figures made by POP MART, an organization from China that specialises in designer blind-box toys. Labubu was created by artist Kasing Lung, who clearly checked out a fluffy monkey, added some vampire enamel and chaotic power, and thought – yep, good.

Every sequence has a theme: pirates, forest monsters, circus vibes, you identify it!

And, as a result of it is available in a “shock field”, you by no means know which one you’ll get till you open it. Which implies in case your teen desires only one particular Labubuyou’ll in all probability find yourself shopping for 4.

Who’re they for?

Formally, POP MART says Labubu is for anybody aged 15+, however actually, tweens and teenagers are their core fanbase. It’s grow to be a complete social media development, with youngsters unboxing them, swapping duplicates, and reviewing every design like they’re artwork critics.

That mentioned, a whole lot of adults (particularly collectors) are absolutely obsessed too. There’s a complete resale market the place sure uncommon Labubus go for £100+, generally extra.

So don’t be shocked in case your child immediately turns into very serious about “investing”. (Good little aspect hustleif you may get maintain of any inventory.)

Why is everybody immediately speaking about them?

Labubu has been massive in Asia for some time, however the UK hype exploded in 2024, helped alongside by TikTok, Instagram Reels, and children saying, “Have a look at this one! It’s received bunny ears and a chainsaw!”

It’s half FOMO, half development, half genuinely cool design. And in contrast to most toys, they don’t look “babyish,” which makes them good for teenagers who need to acquire one thing however really feel too outdated for dolls.

Add within the thrill of not realizing what you’ll get till you open the field, and increase – it turns into a viral sensation.

The place can you purchase actual Labubu figures?

Right here’s the place to look:

1. POP MART UK web site

2. Amazon UK – through official POP MART

3. In-store POP MART merchandising machines (“Robo Retailers”)

  • Present in some buying centres (e.g. London, Studying)
  • Little bit of enjoyable for teenagers in the event you’re out and about

4. eBay (UK-based sellers solely)

  • You’ll discover open-box or resale figures from round £40 and infrequently a lot greater!
  • Simply be further cautious, verify vendor opinions and photographs

5. Unbiased UK outlets

  • Barely greater costs, however usually have uncommon inventory

What about fakes?

That is the place it will get tough.

As a result of Labubu is in excessive demand and onerous to pay money for, pretend variations have flooded websites like eBay, AliExpress, TikTok Store, and even native nook outlets.

Individuals are shopping for “Lafufu” as a substitute, that are principally dodgy knock-offs that look nearly proper, till you realise the paint’s smudged, the enamel are off, and it smells like remorse.

Why not simply get a pretend “lafufu” if it’s cheaper?

We thought of it too. If it appears to be like the identical, who cares, proper?

However right here’s the issue…

1. They’re not the identical

An actual Labubu is high-quality vinyl, with clear paint strains, weight to it, and correct element. A Lafufu (aka a pretend knock-off) usually arrives with:

  • wonky paint
  • humorous smells
  • bent arms
  • in a plastic bag, reasonably than a collector field
  • and eyes that seem like they’ve seen an excessive amount of.

Youngsters can inform the distinction, and in the event that they’re into amassing or swapping, they’ll clock a pretend immediately.

2. They collapse

Cheaper plastics imply limbs can snap, joints loosen, or paint peels.

It’s the type of toy that appears advantageous within the eBay picture, however arrives trying prefer it’s already executed two excursions of a automotive boot sale.

3. No resale worth

Labubu collectors pays £40 to £100+ for sure uncommon figures.

Lafufu? Nugatory.

In case your teen’s hoping to construct a group or swap with mates, fakes received’t minimize it.

4. It’s supporting shady sellers

Most fakes come from mass manufacturing factories utilizing stolen designs. No licence, no rights, simply knock-offs that infringe on another person’s work.

Which may not trouble everybody, nevertheless it’s price realizing the place your cash’s going.

5. Is it protected?

It’s not nearly appears to be like or worth; security’s an enormous deal, too.

Whenever you purchase a real Labubu from POP MART or an official UK vendor, it’s gone by way of correct checks. You’re getting:

  • Non-toxic paints
  • Protected supplies
  • CE marking to indicate it meets EU/UK security requirements

However with a pretend Lafufu? That’s a wild guess.

Not saying it’s all the time the case, however with no checks, chances are you’ll get a toy with:

  • Poisonous plastic: Low-cost fakes are sometimes constructed from low-grade supplies, which may comprise issues like lead or phthalates (the nasty stuff banned in correct youngsters’ toys).
  • Choking hazards: Arms, ears, or heads can snap off extra simply, particularly if it’s being dealt with by a youthful sibling who desires a go.
  • No age steering: Fakes received’t all the time have security data or warnings printed on the packaging as a result of they’re not legally required to.

So even when it’s “only for the shelf”, a pretend nonetheless comes with dangers. And when you consider dodgy paint jobs, zero resale worth, and the potential for it smelling like melted rubber, it’s not the discount it may appear.

If you need peace of thoughts, it’s price spending the additional few quid for a legit one.

To keep away from fakes:

  • Solely purchase from official POP MART stockists or trusted UK resellers
  • Be suspicious if it prices underneath £10 with free transport, particularly from overseas
  • Search for the POP MART emblem and field seals
  • If the character’s identify is spelt mistaken or it appears to be like “off”, it’s in all probability not actual

Will costs ever come down?

Truthfully? Not anytime quickly.

Labubu is limited-edition by design. POP MART solely makes so many per sequence, and as soon as they’re gone, they’re gone. That’s what retains collectors and drives up resale costs.

That mentioned, not all figures are uncommon or costly. Some widespread ones promote for round RRP on eBay, particularly if persons are clearing out duplicates.

You’re unlikely to discover a real one for a few quid, but when your teen simply desires a Labubu, and never a selected one, there are barely extra inexpensive choices round.

Are they price it?

In case you’re a dad or mum pondering, “It’s a tenner for one thing that appears prefer it got here free with cereal”I get it.

But when it retains your child pleased, helps them socialise, and doesn’t finish in slime caught to the carpet, there are far worse fads to get behind.

And who is aware of…that £17.50 Labubu is likely to be price £100 in a yr. Stranger issues have occurred (keep in mind Pokémon playing cards?).

Naomi WillisNaomi Willis
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