Elevated Competitors is Reducing Quoted Residence Insurance coverage Premiums

Quoted premiums fell 7.9% previously 12 months and by 3.9% previously three months as selection expanded for customers with 75% of the most effective costs out there coming from 9 suppliers in June this yr in contrast with six suppliers a yr in the past.

Premiums have mostly been quoted between £150 and £199, with 29% of quotes falling inside that vary, based on Shopper Intelligence’s information. In June this yr 62.5% of customers may supply quotes for lower than £200 in contrast with 56% a yr in the past.

“Together with mixed insurance policies, some corporations have been lowering costs considerably within the contents-only market. Nonetheless, their buildings-only premiums didn’t transfer as a lot. This means buildings claims should still be a problem for insurers, “

Laura Vas, Senior Perception Analyst at Shopper Intelligence.

“The market noticed its first new product on worth comparability web sites since January, with Sheilas’ Wheels Necessities launching in June. There’s a higher array of selection for customers – 75% of the most effective costs out there got here from 9 manufacturers in June 2025, up from six within the earlier yr,” she provides.

Lengthy-term view

General, quoted premiums have risen by 54.2% since Shopper Intelligence first began accumulating information in February 2014.

Regional Tendencies

The largest fall in quoted premiums previously yr was within the North East which recorded a ten.5% drop narrowly forward of Wales and the West Midlands with 10.4% decreases.

All areas recorded falls in quoted premiums over 12 months and three months with the largest drop over the previous three months within the Japanese area at 4.6%. The South West solely noticed a fall of two.0% previously 12 months however recorded a 3.5% lower over three months.

Age variations

Quoted premiums for under-50s households have fallen 8.4% previously 12 months barely forward of a 7.3% drop for the over-50s.

The over-50s have seen greater drops in quoted premiums over the previous three months at 4.3% in contrast with 3.4% for the under-50s.

Property age

Quoted premiums for properties of all ages have fallen over the previous yr with the largest decreases at 9.5% for houses constructed between 1925 and 1940 and for these constructed between 1985 and 2000.

Costs have fallen for properties of all ages over the previous three months as effectively dropping essentially the most for properties constructed between 1850 and 1895 at 4.6%.

Knowledge from the Shopper Intelligence Residence Insurance coverage Value Index is utilized by the Workplace for Nationwide Statistics, regulators, and insurance coverage suppliers because the definitive benchmark of how worth is altering for customers.