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On the intersection of monetary inclusion and product design lies an typically ignored but important query: What about girls? Regardless of the rising recognition of the significance of girls in financial growth, monetary merchandise are too typically designed with out the distinctive wants and experiences of girls in thoughts.
At Ladies’s World Banking, we imagine monetary companies suppliers (FSPs) can play a pivotal position in addressing this hole by adopting a gender lens of their design processes. Final 12 months, we launched our women-centered design (WCD) methodology, which explores why FSPs ought to rethink monetary product design to raised serve girls.
Our Sensible Information to Revolutionizing Product Design in Monetary Providers focuses on the “how” of women-centered design, providing a step-by-step roadmap for FSPs to implement our methodology inside their organizations.
A Fingers-On Strategy to Ladies-Centered Design
Our report guides you thru all 5 phases of the women-centered design methodology: Outline, Diagnose, Design, Pilot and Scale. In every section, you’ll be supplied the related templates to implement that section inside your FSP relying on the place you might be within the WCD course of. The toolkits supplied will show you how to navigate key questions equivalent to:
- Who’s your goal buyer? How will you map her buyer journey?
- What are the distinctive limitations girls market face in accessing your monetary companies?
- How will you develop design rules to create merchandise that tackle these limitations for girls?
By leveraging these toolkits, you’ll not solely be capable of start implementing WCD in your services, but additionally faucet into an underserved market that may drive development for your enterprise.
What’s Inside
Our information gives templates, worksheets and instruments that FSPs can use to embed women-centered design into their processes. Whether or not you’re on the product ideation stage or refining an present service, these instruments are supposed to simplify and information the method.
Obtain the report now to get began implementing women-centered design in your services.
