Chris Bumstead has saved himself fairly busy throughout his retirement.
For the reason that six-time Traditional Physique Mr. Olympia titleholder known as it a profession in 2024, he’s gone on to seize much more private milestones. He married his longtime companion, Courtney; welcomed a second baby, Blake Jane; and has remained persistently lively on social media, the place he shares his routines for performance-focused health, in addition to inspiring messages for his followers.
However that’s not all he’s been as much as.
For the final a number of months, the Canadian bodybuilding legend has secretly been engaged on a brand new venture assured to explode the health panorama: He’s developed his first official clothes line with Gymshark, which is about to launch Could 7, 2026 at 2 p.m. ET (11 a.m. PT / 8 p.m. CEST / 7 p.m. BST).
The limited-edition capsule assortment, known as “Unfinished: Gymshark X Cbum,” gives a recent vogue take from Bumstead himself, showcasing not solely his distinctive perspective on life however his continued dedication to health post-retirement.
And now you get to put on it too!
“I known as this assortment ‘Unfinished’ as a result of I’ve realized there isn’t actually a end line to any of this,” Bumstead started. “The work within the health club, the work on ourselves, the work in life—it retains going. Not as a result of we’re incomplete, however as a result of progress and success aren’t simply outcomes of the pursuit … they’re truly the purpose of it.”
He additionally in contrast this “Unfinished” notion to the traditional Greek fable of Sisyphus, who was sentenced to an afterlife of everlasting punishment, requiring him to push a boulder up a hill—just for it to roll again down after every effort. Like Sisyphus, although, Bumstead ended up discovering a newfound pleasure and goal within the limitless effort wanted to overcome his arduous routine.
He’s since adopted the idea that the end line isn’t the purpose—it’s the work you do alongside the way in which that issues most.
Placing the Ending Touches on ‘Unfinished’
Beforehand, Bumstead joined Gymshark as an athlete in 2018, however parted methods with the corporate after 4 years to give attention to creating his personal merchandise and attire line. He returned to Gymshark as an athlete and shareholder in 2024.
A month after asserting his homecoming at Gymshark, he launched a limited-edition “Gymthark” T-shirt, which bought out virtually immediately.
In case you didn’t get the prospect to snag his unique merch then, relaxation assured—Bumstead’s new assortment will embody an assortment of 10 versatile items, from a washed hoodie, ribbed tank, raglan T-shirt, sleeveless boxy tee, and graphic T-shirt, to a workwear jacket, light-weight pant, straight let pant, sport quick, and—in true Canadian vogue—a hockey jersey.
Outlined by vintage-inspired textures and understated branding, every garment was designed to emulate genuine bodybuilding aesthetics utilizing premium, supersoft supplies. Higher but, every bit interprets effortlessly from intense exercises to much-needed relaxation days (and in all places in between).
Along with the Unfinished assortment, it’s also possible to store Bumstead’s prime picks at Gymshark, just like the Energy Straight Leg Pants$52; Energy Zip Up Hoodie$64; or the Energy Backpack$70.
Lastly, the debut of a brand new Chris Bumstead assortment wouldn’t be on model with out a few motivational phrases for his followers.
“Hope you just like the drop,” Bumstead mentioned. “Now, go put the work in. And don’t be a thin b*tch.”
