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A mannequin for gender-diverse management in Lebanon

What does it take to create a really inclusive work surroundings for girls? Dedication from the C-suite is one important step, as are truthful recruiting practices. A tradition that helps all staff and holds itself accountable can also be crucial. The winner of Ladies’s World Banking’s 2015 Excellence in Management Award has all of those and manages to attain gender steadiness, even in a conservative tradition.

Women staff at Al Majmoua Al Majmoua (Arabic for “the group”) serves practically 56,000 shoppers with group and particular person loans, and free non-financial providers by way of its community of 23 branches in Lebanon. Al Majmoua’s shoppers embrace self-employed micro-entrepreneurs, ladies with home-based companies, low-income staff, and homeowners of small or medium-sized companies. The group serves prides itself on non-discriminatory practices, serving shoppers from any nationality, in each rural and concrete areas, together with refugees and people dwelling in distant areas and Palestinian camps all through the nation.

“Non-discrimination and equal gender alternative is on the very coronary heart of Al Majmoua’s tradition, core values and enterprise rules,” says Dr. Youssef Fawaz, Govt Director of Al Majmoua. A number of years in the past, the establishment dedicated to making sure that is mirrored of their employment practices by implementing a complete set of insurance policies throughout all ranges of the group in direction of attracting, growing, coaching, mentoring and retaining their subsequent technology of girls leaders.

The establishment began with recruiting. They discovered modern methods to make sure ladies have been a part of the hiring pool, as an illustration, by promoting entry-level positions to ladies entrepreneurs by way of SMS messages. Additionally they established monetary incentives for referring feminine staff. Equal remedy of women and men is emphasised all through the recruitment, coaching, hiring and promotion phases, particularly in pay fairness. Al Majmoua isn’t afraid of recruiting feminine staff who’re of their early stage of being pregnant. The group additionally considers the time and size of the trainings delivered to staff to make sure they don’t intervene with residence duties.

Administration helps work-life steadiness for all staff by providing versatile and distant working hours and help throughout household depart and maternity depart. Al Majmoua can also be trying provide on-site baby care for workers. Ladies’s World Banking is aware of from analysis that for girls who’re the first caregivers for youngsters or the aged, these choices could make profession development simpler and is important to constructing a pipeline of girls poised for management positions. “Insurance policies on half time and versatile hours allowed us to draw and retain prime executives and for our youthful workers the chance to pursue their schooling as nicely,” says Fawaz. Al Majmoua helps ladies additional nurture their ambition by “eradicating the constraints they impose on themselves,” by way of teaching, mentoring and showcasing profitable ladies leaders. Having extra ladies into senior administration positions is encouraging for girls workers.

Measuring institutional gender performance for staffUnderlying all of this can be a dedication by senior management: the manager director performed a pivotal position in launching the gender range initiative, constructing consensus among the many board and administration group to help gender range as an asset to the company. Holding them accountable to that dedication are clear key efficiency indicators, equivalent to:

  • Proportion of girls in every enterprise unit, at every stage and amongst new recruits
  • Pay and attrition of women and men by perform

Whereas these practices are according to the social mission of the group, management additionally sees the initiative as a aggressive benefit. “Al Majmoua has gained lots by actively tapping the potential of girls as we have been in a position to foster our innovation and creativity and enhance our buyer orientation; (contributions by feminine workers helped us develop initiatives equivalent to) launching a mortgage for feminine microentrepreneurs with no collateral required or distributing a buying low cost card for our feminine debtors,” says Alia Farhat, Human Sources Supervisor of Al Majmoua

Al Majmoua strives to be a pacesetter in Lebanon, which ranks close to the underside of the World Financial Discussion board’s Gender Hole Index (138 of 145 international locations) total and on ladies’s labor drive participation. ”Ladies make up solely 25 % of the Lebanese workforce. They try to confront gender discrimination within the office and often depart the workforce earlier due to household stress. It’s unlucky as a result of the nation’s economic system is shedding half of its expertise, a factor we aren’t prepared to surrender at Al Majmoua” says Farhat.  The establishment is displaying that even inside this context, it’s potential to create a corporation that values ladies’s contributions, in an economic system and inside an organization.

“We’re happy with our ladies leaders,” says Fawaz. “Their contributions have formed our establishment’s achievements. As we speak, ladies characterize 57% of complete workers and 60% of the senior administration group, and 56% of shoppers, and no lady worker in Al Majmoua wants to choose between skilled success and work-life steadiness.”  Is it any marvel Al Majmoua gained the Excellence in Management Award?


The Excellence in Management Award yearly honors establishments that (i) explicitly help inside gender range initiatives that give women and men staff equal alternatives to carry out and excel, and (ii) develop the management and technical abilities of their excessive potential ladies leaders.

Finalists for consideration for the Award are primarily based on outcomes of Ladies’s World Banking’s “Pledge and Observe” survey and established Community Efficiency Requirements.  Certified establishments are invited to current an institutional gender range technique or initiative for award consideration. Initiatives might vary from modern human sources insurance policies that drive range and inclusion to particular applications or initiatives to advertise gender range amongst workers.

Every establishment’s initiative or technique shall be evaluated in opposition to the next standards:

  • Senior management dedication
  • Hyperlink to organizational imaginative and prescient and aims
  • Accountability programs
  • Inside and exterior communications
  • Outcomes (for current initiatives) / Readability of targets or aims (for brand new initiatives)


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