BMO replaces Air Miles with new Blue Rewards program

Air Miles program members can proceed to make use of their collector playing cards, and their miles will robotically convert to “Blue Factors” at an equal worth upon this summer time’s launch, with no motion required. BMO Air Miles credit score and debit card holders can even proceed utilizing their playing cards uninterrupted and can obtain extra program particulars within the coming months.

BMO revamps Blue Rewards with easier, customized perks

The financial institution mentioned Blue Rewards will characteristic a simplified reserving expertise for flights, motels, and automobile leases powered by Expedia Group. It is going to additionally construct on latest modifications, together with the power to earn factors on grocery and meals deliveries when in-store receipts are scanned utilizing the Blue Rewards app, in addition to bonus factors at most grocery retailers and wholesale golf equipment throughout Canada.

“Blue Rewards utterly reimagines the loyalty expertise with the consumer on the centre,” mentioned Mathew Mehrotra, group head of Canadian private and enterprise banking at BMO, in a information launch. “With a digitally enabled platform, we’re making one in every of Canada’s most celebrated loyalty applications even higher by delivering easier, versatile, extra customized rewards for collectors and serving to them make actual monetary progress on daily basis.”

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Shell leaves Air Miles for Scene+ loyalty program

BMO acquired the Air Miles program in 2023 for US$160 million after its U.S. mum or dad firm LoyaltyOne Co. filed for chapter. It is likely one of the oldest and largest loyalty applications in Canada, with round 10 million lively customers on the time of the acquisition. Collectors earn Air Miles by means of taking part shops, providers, and fee playing cards, which could be redeemed for “aspirational rewards” like merchandise, journey, occasions, and points of interest.

In the meantime, Shell Canada introduced Monday its long-standing partnership with Air Miles is about to conclude, because the gasoline firm is as a substitute becoming a member of up with the Scene+ loyalty program. Scene+ has greater than 15 million members and is owned by Scotiabank, Empire Co. Ltd., and Cineplex Inc.

By bringing Shell on board, members will have the ability to earn factors after they go to one of many gasoline firm’s 1,400 fuel station and comfort retailer places throughout Canada. The brand new providing is about to roll out in Alberta on March 3 and broaden throughout Canada on Might 26. That partnership will even see Scotiabank and Tangerine purchasers with eligible fee playing cards save at taking part Shell places. Shell clients can proceed to earn and redeem Air Miles by means of March 2 in Alberta and Might 25 in the remainder of Canada.

“We listened to our members after they instructed us they wished a gasoline loyalty associate,” mentioned Tracey Pearce, president of Scene+. “As a pacesetter within the gasoline trade, Shell is a perfect associate for our ecosystem.”

Blue Rewards provides new companions, retains 400+ manufacturers

Air Miles had misplaced a string of different massive retailers in Canada in the course of the years main as much as its sale to BMO.

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BMO mentioned Blue Rewards collectors will proceed to earn factors at greater than 400 manufacturers. It mentioned new Blue Rewards program companions embrace Porter Airways and Accor Group resort manufacturers equivalent to Fairmont Motels and Resorts. Different new companions embrace Instacart and MTY Group eating places, equivalent to Thai Specific, Baton Rouge, Pizza Delight, Allo Mon Coco, Sushi Store, Mr. Sub, Manchu Wok, Mucho Burrito, and Jugo Juice.

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