One in every of my favourite methods to save cash on engagement rings is by making the acquisition from an on-line jeweler. They don’t have overhead bills like renting actual property and paying retailer workers, so that they’re typically capable of cost a a lot lower cost.
My favourite on-line jeweler is James Allen. Not solely do they provide decrease costs 12 months spherical, however they allow you to customise most jewellery items — together with engagement rings. Additionally they provide you with a 360 viewer, so you may see what your ring would seem like from any angle earlier than making your buy.
On high of already decrease costs, they run some fairly nice Black Friday gross sales throughout the vacation season. Proper now, the Black Friday sale is already reside by means of November 30. Listed below are the main points about all of the Black Friday gross sales, previous and current.
No Early Black Friday Sale in 2025
James Allen sometimes runs an Early Black Friday sale from mid- to late-October. Final 12 months, they gave us 25% off sitewide by means of October 28, 2024. This was fairly in step with years previous, besides in 2023 when there have been greater share reductions — however solely on a number of choose objects.
In 2025, although? There was no Early Black Friday Sale. You needed to look forward to the massive day itself. Fortunately, that day is already right here.
How lengthy does it take to get a hoop from James Allen? Usually, engagement rings ship inside 7 to 21 days. However that timeline can range relying on the manufacturing schedule of your ring.
Black Friday Sale Reside NOW: As much as 20% off choose objects by means of November 30
The James Allen Black Friday Sale is formally reside! It’s operating Nov. 21 — Nov. 30, 2025 this 12 months, so hop on the financial savings whereas they final.
This 12 months, you may store choose objects for as much as 20% off whereas the Black Friday Sale is reside. A number of the reductions can be much less, and never all the things listed on their ‘offers’ web page is discounted.
I’ve to be completely trustworthy – that is fairly completely different from final 12 months. In 2024, James Allen supplied 40% off sitewide, with a number of choose exceptions. To be honest, that sale was fairly the outlier – it was the very best one which ran within the 10+ years I’ve been watching the corporate. Previous to 2024, gross sales have been sometimes both 25% off sitewide, or 25% off engagement rings solely.
So whereas this 12 months’s sale will not be as earth-shattering, it’s not terribly far off from years that weren’t 2024. And as much as 20% off of one thing as costly as an engagement ring can add as much as large bucks while you have a look at the greenback quantity. You’ll be able to nonetheless discover a whole lot in case you take the time to look. James Allen already tends to supply costs decrease than conventional brick-and-mortar jewelers, and the truth that you may customise your engagement ring actually ups the choices in comparison with the usual.
Plus, in case you order from this saleyou can have your ring in time to suggest over the December holidays! On the time of writing, many objects are transport by December 2, 2025.
PRO TIP: Gross sales run in Japanese time. Which means in case you’re in California, technically the Black Friday sale will finish at 9p on November thirtieth.
James Allen Cyber Monday Sale 2025
Up till 2023, the James Allen Cyber Monday sale was similar to the Black Friday and Early Black Friday gross sales.
However in 2024?
The opposite gross sales have been solely 25% off whereas the official Black Friday sale was 40% off.
And in 2025, there wasn’t even an Early Black Friday Sale to start with. So we actually don’t know what’s going to occur with Cyber Monday — or if there’ll even be a Cyber Monday Sale in any respect.
Which means ready to make your buy is just a little little bit of a chance. Given the uncertainty, my recommendation could be to store nowhowever I’ll hold you up to date as Cyber Monday gross sales go reside.
Completely happy financial savings, and I hope they are saying ‘sure!’
